So, normally I don’t go in too much for blatant advertising campaigns. Naturally, there are exceptions and most involve either a) cute animals, or b) cute gays. (There’s also a subset I reserve for “empowering messages,” but those can sometimes be obviously self-serving corporate marketing.) Anywayyy, find the thread, Snarker. Right, so this campaign fits in pretty well because it has both a cute gay in the form of bisexual actress and all-around swell gal Evan Rachel Wood and vaguely cute/vaguely nightmare-inducing animal mascot costumes. But mostly this is just funny. And that it’s from queer-owned fashion brand Wildfang which is pretty much your gold standard when it comes to lesbian hipsterism. For reference please see Kate Moennig, Ellen Page, Megan Rapinoe, et al. So, it is basically a big gay win-win. Also, I don’t understand why I don’t own a Tomboy T-shirt already.